Indonesian Kid’s Epic “Aura Farming” Dance Steals Global Spotlight

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In the summer of 2025, an 11-year-old Indonesian boy named Rayyan Arkan Dikha, also known as the "Aura Farmer," took the internet by storm with his mesmerizing dance during the Pacu Jalur boat race in Riau, Indonesia. This article explores the phenomenon of his viral video, the cultural significance of his performance, and its global impact.

1.Who is Rayyan Arkan Dikha?

Rayyan Arkan Dikha, a fifth-grader from Kuantan Singingi Regency, Riau, became an internet sensation after a video of him dancing on the bow of a racing canoe during the traditional Pacu Jalur festival went viral.

Dressed in a black traditional Teluk Belanga outfit, complete with sunglasses and a Malay Riau headcloth, Rayyan’s confident and rhythmic moves captured the hearts of millions. His role as a Togak Luan, a dancer who energizes the rowers, showcased his charisma and balance, earning him the nickname "Aura Farmer.

2. What is "Aura Farming"?

The term "aura farming" emerged in 2024 as a Gen Z and Gen Alpha slang, describing the act of exuding effortless coolness or charisma, often linked to anime and gaming culture. Rayyan’s performance, featuring smooth arm waves, directional sways, and air kisses, was dubbed the ultimate example of aura farming. 

Social media platforms like TikTok and X exploded with hashtags like #AuraFarmingKidOnBoat and #BoatRaceKidAura, amassing millions of views. The term reflects a blend of confidence and style, perfectly embodied by Rayyan’s spontaneous dance.

3.The Pacu Jalur Festival: A Cultural Spotlight.

The Pacu Jalur, a centuries-old boat race held annually in August to celebrate Indonesian Independence Day, is a significant cultural event in Riau. Recognized as part of Indonesia’s Intangible Cultural Heritage since 2015, it features long, colorful canoes with up to 60 rowers, led by a Togak Luan who energizes the team. 

Rayyan’s viral video brought global attention to this tradition, highlighting its spiritual and communal significance. His dance not only entertained but also bridged local heritage with modern digital culture.

4.Global Impact and Celebrity Endorsements.

Rayyan’s dance sparked a worldwide trend, with celebrities like NFL star Travis Kelce, F1 driver Alex Albon, and the Paris Saint-Germain football team recreating his moves. On July 1, 2025, PSG posted a TikTok video captioned, “His aura made it all the way to Paris,” garnering over 7 million views. Influencers, sports teams, and even Mumbai police joined the trend, showcasing Rayyan’s universal appeal. His spontaneous performance, set to tracks like “Young Black and Rich” by Melly Mike, inspired countless parodies and memes. Here is the videos👇

5.Recognition and Future Prospects.

Rayyan’s viral fame led to significant recognition. He was appointed a youth Tourism Ambassador by the Riau governor and awarded a scholarship. He met Indonesia’s Culture Minister Fadli Zon and was invited to events as far as Dubai, though his family expressed concerns about his exhausting schedule. 

In a BBC interview, Rayyan shared that his dance was spontaneous, saying, “Every time my friends see me, they say, ‘You’re viral.’” His story underscores the power of social media in amplifying cultural pride and creating global icons.


6.Why It Went Viral.

The success of Rayyan’s video lies in its unique blend of cultural authenticity, youthful confidence, and digital relatability. His poised performance on a moving boat, combined with modern music and Gen Z slang, resonated with audiences worldwide. The video’s timing, amidst a demand for positive and engaging content, further fueled its virality. 

Social media platforms amplified its reach, turning Rayyan into a symbol of “soft power digital” diplomacy, as noted by Indonesia’s Vice President Gibran Rakabuming.

Conclusion

Rayyan Arkan Dikha’s viral “aura farming” dance has transcended borders, bringing Indonesia’s Pacu Jalur festival to the global stage. His story is a testament to how a single moment of cultural expression can spark a worldwide trend, blending tradition with modernity. As Rayyan continues to inspire, his dance remains a powerful reminder of the internet’s ability to celebrate and share cultural heritage.

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